DAVID ROSE - has been developing and publishing interactive entertainment for almost 20 years. He has held executive positions for Sony, Eidos, IO Interactive A/S, Emote Games Ltd and We R Interactive Ltd. David has worked with many additional companies both within the games and finance sectors, offering corporate advisory, investment strategy and diligence. He brings a track record in the origination of new content and the emergence of new commercial opportunities in this fast moving industry. His current work looks at the rapidly changing consumpsion of entertainment and the exciting opportunities as traditional media, games and online meet.

PLAY LIFE - We R Interactive is bringing to life a new generation of interactive and social games that allow players an unprecedented level of control, influence and engagement across multiple platforms. Built around compelling narrative journeys personal to each and every user, we will be creating rich new worlds filled with aspiration, dilemma and reward, that blur the lines between the digital and real worlds.

I AM PLAYR - is the only football game to let you live the life of a superstar striker. It's about the football... About honing your shooting skills and stepping onto the pitch to score the hat trick that takes your club to glory... And it's about the fame... Step off the pitch and blow your money on girls, glamour, boy's toys and big nights out with the lads. Play it right and you'll have a shot at becoming the most valuable player out there. Get it wrong and you'll find yourself back in the boot room picking the mud out of someone else's studs...